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Tuesday, December 4, 2012

Cervélo

Cervélo Cycles is a Canadian manufacturer of racing bicycle frames. Cervélo uses CADcomputational fluid dynamics, and wind tunnel testing at a variety of facilities including the San Diego Air and Space Technology Center, in California, USA, to aid its designs. Frame materials include carbon fibre. Cervélo currently makes 3 series of road bikes: the R series, featuring multi-shaped, "Squoval" frame tubes; and the S series of road bikes and P series of triathlon/time trial bikes, both of which feature airfoil shaped down tubes. The company also manufactures T series track bikes.

Cervélo's sponsorshi1p of elite athletes has led to widespread recognition of the brand.
In 2003, Cervélo became the bike supplier to Team CSC, at the time the 14th team on the world ranking. Cervélo was by far the smallest and youngest bike company to ever supply a team at this level. Team CSC has been crowned the world’s #1 pro cycling team aboard Cervélo for three years. The partnership lasted for six years, until the end of 2008.
In 2009, Cervélo became the first bike manufacturer in the modern era to have its own cycling team at the highest levels of racing, Cervélo TestTeam. The team had a stated goal of not only competing successfully on the international level, but also encouraging collaboration between the team members, Cervélo, and other product sponsorship partners in order to develop better products. There was also a strong focus on fan interaction and experiences. The team's most renowned riders were 2008 Tour De France winner Carlos Sastre and 2010 World Champion and 2009 TdF Green Jersey winner Thor Hushovd. Heinrich Haussler also took many of the team's headlines, with his impressive performances at Paris–Nice, Milan – San Remo, and his stage win in the 2009 Tour de France (Stage 13, Colmar).
In 2010, Emma Pooley and Thor Hushovd won the UCI Women's Timetrial and UCI Men's Road Race respectively. Success was also achieved in a number of ITU Triathlon Races and the Ironman 70.3 and long distance events.
For the 2011 season Cervélo have joined forces with Slipstream sports to form the Garmin-Cervélo team which also includes a women's team.

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