Trek

Trek Bicycle Corporation is a major bicycle and cycling product manufacturer and distributor under brand names Trek, Gary Fisher, Bontrager, Kleinand until 2008, LeMond Racing Cycles. With its headquarters in Waterloo, Wisconsin, Trek bicycles are marketed through 1,700 dealers across North America, subsidiaries in Europe and Asia as well as distributors in 90 countries worldwide.Trek's domestic high-end frames are manufactured in Waterloo, Wisconsin with assembly in Whitewater, Wisconsin — with the majority of company's bicycles manufactured in Taiwan and China.

In December, 1975, Richard (Dick) Burke and Bevil Hogg established Trek Bicycle as a wholly owned subsidiary of Roth Corporation, a Milwaukee-based appliance distributor. In early 1976, with a payroll of five, Trek started manufacturing steel touring frames in Waterloo, Wisconsin, taking aim at the mid to high-end market dominated by Japanese and Italian made models. Trek built nearly 900 custom hand-brazed framesets that first year, each selling for just under $200. Later that same year Trek Bicycle was incorporated. In 1977, Penn Cycle became the first Trek dealer in the world. Within three years, Trek sales approached $2,000,000.

Trek becomes a business

Hampered without additional manufacturing capacity, Trek sales plateaued in the late 1970s. In just a few short years Trek had outgrown its original “red barn” manufacturing facility—a former carpet warehouse. Recognizing the need for expansion, in 1980 Trek broke ground on a new 26,000 sq ft (2,400 m²) corporate headquarters on the outskirts of Waterloo. Company co-founder Dick Burke would later recall that “it wasn’t until we built the new factory that we became a business.” With more factory space available, Trek expanded its manufacturing to include complete bikes. In 1982 Trek entered the steel road racing bike market, introducing the 750 and 950 models, and in 1983 Trek built its first mountain bike, the 850. In 1984 Trek ventured into the aftermarket parts and accessories business, launching its Trek Components Group (TCG) department.

The most famous team to use the Trek bikes is Radioshack Nissan Trek Team from USA.